martes, 24 de mayo de 2016

¿WHAT IS INSURANCE?





¿What is 'Insurance'?


Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients' risks to make payments more affordable for the insured.

Insurance policies are used to hedge against the risk of financial losses, both big and small, that may result from damage to the insured or her property, or from liability for damage or injury caused to a third party.



BREAKING DOWN 'Insurance'


There are a multitude of different types of insurance policies available, and virtually any individuals or businesses can find an insurance company willing to insure them, for a price. The most common types of personal insurance policies are auto, health, homeowners and life insurance policies. Most individuals in the United States have at least one of these types of insurance.

Businesses require special types of insurance policies that insure against specific types of risks faced by the particular business. A fast food restaurant, for example, needs a policy that covers damage or injury that occurs as a result of cooking with a deep fryer. An auto dealer is not subject to this type of risk but does require coverage for damage or injury that could occur during test drives. There are also insurance policies available for very specific needs, such as kidnap and ransom (K&R), medical malpractice and professional liability insurance, also called errors and omissions insurance.





Insurance Policy Components


When choosing a policy, it is important to understand how insurance works. Two of the most important components of all insurance policies are the premium and the deductible. A firm understanding of these two concepts goes a long way to helping you choose the policy that is best for you.

A policy's premium is simply its price, typically expressed as a monthly cost. The premium is determined by the insurance company based on your, or your business', risk profile. For example, if you own several expensive automobiles and have a history of reckless driving, you pay more for an auto policy than someone with a single mid-range sedan and a perfect record. However, different insurers may charge different premiums for similar policies, so finding the price that is right for you requires some legwork.

The second important policy component is the deductible. Whenever you make a claim, you are required to meet a minimum out-of-pocket expense, or deductible, before the insurance company pays for your losses. Deductibles can apply per-policy or per-claim depending on the insurer and the type of policy.

Policies with very high deductibles are typically cheaper because the high out-of-pocket cost means insureds are less likely to make small claims. When it comes to health insurance, for example, people who have chronic health issues or need regular medical attention should look for policies with lower deductibles. Though the annual premium is higher than a comparable policy with a higher deductible, cheaper access to medical care throughout the year may be worth the trade-off.


ABOUT INSURANCE; BASICS

lunes, 16 de mayo de 2016

¿HOW ATTRIBUTION CAN DRIVE MARKETING STRATEGY?

Answering one of marketing most frequently asked questions

One of the most enduring questions about the resource allocation concerns the proper mix of online and offline advertising investment. What is the right mix of ad spend between TV and digital? Answering that question often involves applying a classic bit of marketing effectiveness analysis known as marketing attribution. Essentially linking a business outcome to the marketing initiative that drove it, attribution analysis is not only integral to advertising success but also a key driver of securing buy-in from the executive boardroom. 

Until very recently, calibrating online and offline advertising investments involved marketing mix modeling (MMM) or econometrics. This type of high-level, probabilistic attribution has long been the go-to model for yielding valuable insights regarding the relative effectiveness different advertising channels have on consumer behavior. With that knowledge, marketers are able to forecast future business performance and adjust their budgets to achieve better outcomes. Two drawbacks of MMM, however, are that it’s typically ‘backward-looking’ and that it takes significant time to execute

The advent of digital media has brought an onslaught of real-time user and event-level data that allows marketers to attribute an individual’s behavior to highly customized marketing levers. Because these insights are immediately after (and sometimes during) the campaign, marketing channels and tactics can be optimized to generate maximum value while the campaign is actually running, ensuring the maximum possible return on investment. 

Although real-time, in-campaign data and optimization offer powerful incentives, marketers must include Marketing Mix Modelling in their analytical toolkit.  MMM provides a 30,000-foot-view that cannot be obtained from the event-level insights offered by user-level analysis. MMM also provides a long-term view of marketing effectiveness the can illustrate the benefits of brand building, which translates into long-term brand returns.

¿WHY to choose FOREX?







Reasons to choose FOREX

  • Strength You Can Depend On

Trade confidently with a provider you can trust. FOREX is well capitalised with a proven record of financial strength and stability to better protect our clients.

FOREX.com's parent company, GAIN Capital Holdings, Inc. (NYSE:GCAP), is a global provider of online trading services. As a global, publicly traded company, GAIN must meet the highest standards of corporate governance, financial reporting and disclosure.
Our financial transparency provides our customers and partners with confidence that the company is well managed and well capitalised, with resources to continue to innovate and lead the industry forward.
GCAP's key financial data as of December 31, 2015:
  • Total assets: $1.425 billion
  • Total customer equity: $921 million
  • Available cash and liquidity*: $38.6 million
  • Minimum Regulatory Capital Requirement: $114.5 million
GAIN’s quarterly and annual financial statements are available for review on GAIN Capital’s 

Safety of customer deposits
All customer funds are fully segregated from our own assets, and distributed across a global network of custodian banks. Every bank we use holds an investment-grade rating and meets stringent additional criteria.


Strong regulatory framework
FOREX.com is regulated by the Financial Conduct Authority in the UK.  We're also regulated in five other jurisdictions around the world:
  • Commodity Futures Trading Commission (CFTC), the National Futures Association (NFA), and the Securities and Exchange Commission (SEC) in the U.S.
  • Financial Services Agency (FSA) in Japan
  • Securities and Futures Commission (SFC) in HK
  • Australian Securities and Investments Commission (ASIC) in Australia
  • Investment Industry Regulatory Organization of Canada (IIROC)

UNIVERSITY OF MIAMI MBA PROGRAMS

CONTACT US TODAY TO GET STARTED ON THE STREAMLINED APPLICATION PROCESS

Take Your Career to the Next Level with the University of Miami Executive MBA Programs
The University of Miami Executive MBA programs are designed for accomplished professionals who are ready to take their career to the next level. Participants gain insight and understanding into the business environment by acquiring a more global outlook and are better equipped to meet the challenges of today's business world. They become better negotiators, strategic thinkers and more effective team players in a variety of business related situations.

Executive MBA Programs
The Miami Executive MBA for the Americas – On-campus/distance learning program designed for ambitious and accomplished individuals with significant experience, a record of progressive management responsibility, and the ability to lead at the highest level in the global business world. Classes meet on-campus one weekend every two months for 17 months.

¿WHY TO CHOOSE ALBERS SCHOOL OF BUSINESS AND ECONOMICS?

PROFESSIONAL MBA

The Professional Master of Business Administration (MBA) program at Albers uses an innovative approach to teaching that integrates skills and concepts into an experiential learning environment. You not only learn valuable business skills, but are challenged to incorporate them in real world situations.


Why Choose the Albers Professional MBA?

If you want to participate in a leading part-time MBA program that is unique in the Northwest, this is the one for you. Developed with input from business leaders and students, the Albers Professional MBA curriculum is streamlined, customized, integrated, connected, and flexible.
Streamlined
Finish faster. With 54 credits required for completion, part-time students can earn an MBA in as little as 9 quarters. Full-time students can finish in as little as 6 quarters!

¿WHY TO CHOOSE TEXAS MBA | Texas MBA at Dallas/Fort Worth?

Texas MBA at Dallas/Fort Worth

 
  The Texas MBA at Dallas/Fort Worth Program is designed for rising managers and seasoned professionals who seek a flexible path to an MBA that will allow them to continue working throughout their study.

The Texas MBA at Dallas/Fort Worth Program offers a reputable University of Texas degree, top-rate knowledge from world-class faculty, and a highly-motivated, accomplished network of peers and alumni to inspire your future and expand your network.


Program Location
Classes are held on alternating weekends at The University of Texas Southwestern Medical Center. UT Southwestern provides state of the art classroom space and facilities for co-curricular events and professional development activities, as well as study space, dining areas, and parking. The location gives you access to a world-class educational environment where you can learn, discuss, study, and network.

Important Locations

Residential Component


All students are required to participate in the residency program on class weekends during the first semester and on select residency weekends (3-day class weekends held approximately once per semester) in subsequent semesters. For the remainder of the program, this component is optional. Accommodations are at the nearby Rosewood Crescent Hotel. See map above for reference.

Study Facilities

The UT Southwestern McDermott Building facilities will be available to Texas MBA at Dallas/Fort Worth students during regular operating hours through badge access. ID badges will be provided to students once classes begin.

Parking

Parking is available in UT Southwestern Garage 1 or 2 and Lot 7. See map above for reference.



The Texas MBA: Expand Your Network

THE UNIVERSITY OF TEXAS AT AUSTIN Mc Combs School of Business

The Texas MBA: Expand Your Network

Six Flexible Formats, One Texas MBA.

92,000+ McCombs Alumni. 100+ countries represented across the globe.